Universal Media is an Out of Home Media Company that specializes in shopping center advertising. Our network is located in shopping malls and lifestyle centers throughout the United States. As pioneers in shopping center advertising, we have 30 + years of experience in OOH media.
The Universal Media team is committed to gaining a thorough understanding of its audience and the effect of the mall environment on this audience. UM provides extremely targeted messaging designed to influence consumers as they move around the malls. UM’s large format advertising displays are strategically positioned in shopping malls near entrances, anchor stores, escalators, food courts, and other high-traffic areas.
Universal Media’s advertising displays can be either free-standing units with multiple ad faces, wall-mounted, or large format 14’H x 10’W hanging billboards. Our advertising displays give retailers a competitive advantage over other retailers in the mall providing a reminder to consumers about their products directing them to their store just moments before a potential purchase decision is made. Universal Media’s various highly visible advertising displays generates high awareness and brand recognition when consumers are in a heightened, positive state of mind.
Whether Universal’s malls are bought as a stand-alone medium, or when combined with other advertising mediums (i.e., radio, print, television, cable, Internet, other outdoor), These other advertising mediums can be significantly enhanced when Universal Media’s mall medium is added to broaden the media mix and adding new dimensions to a campaign.
Universal Media’s mall advertising network is a cost-efficient means to promote a brand on a local or national level.